Listing Performance Report overview explainer

When you first open your report, by default, the report will show the time range for the whole campaign (campaign start date - now).

Click the date range button to select a period of time; Click Last 7 days or Last 30 days, or use the calendar to select a date range then click Apply. The report will now show you results from within the date range you have selected or chosen.

This shows information on property views and user engagement.



Views - The total number of times a property searcher has clicked on the listing, via Domain or Allhomes search results, property alerts or social media campaigns to view the property details page.

Enquiries - The total number of times a user has attempted to contact an agent or agency about a property. This includes the total number of 'click to reveals', calls from mobile and enquiries sent via email form or app, agent and agency profile views, saving auction and inspections dates, viewing directions, booking an inspection, and applying online, via Allhomes or Domain.

Engagement - The number of high-intent actions a property searcher has taken on your property detail page including: photo views, map views, video views, floorplan views, and virtual tour views via Allhomes or Domain.

Saves & Shares
How many times a user has:
- Saved the listing to their shortlist
- Shared the listing via email, social media or SMS
- Shared via Property Alerts

Views
The columns along the graph show views per day for this listing. The red part of the column shows the number of times a listing has been viewed on Allhomes and the green part shows the number of times a listing has been viewed on Domain. Hover on the line over the date to see how many views were recorded for each day.

Events timeline
The coloured lines along the bottom, in the Events timeline, indicate when products or upgrades were active, or when certain events occurred, such as sold or leased. The labels on the left indicate what type of events, upgrades or marketing it was. Hover over the coloured line to see the duration or date of the event.



How it's calculated
Views refer to the number of times a user has interacted with your property on a search results page. This consists of property views, which is the number of times someone clicked on the property card to land on the property details page.

The Enquiries graph shows a breakdown of enquiries over a daily timeline. Enquiries are calculated as the total number of times a property searcher has attempted to contact an agent or agency about a property.

Email enquiries are the total number of enquiries received that day via email.

Other enquiries is the sum of all other metrics we consider as an “enquiry” to the property. This includes the total number of 'click to reveals', calls from mobile, SMS’s sent, agent and agency profile views, and saving inspection times.

Hover on a date to see the number of enquiries for that day.

Shows the percentage of device types that were used to view the listing over the selected time period (desktop, mobile device or tablet). If property searchers are using a smartphone on either the mobile site or the Allhomes app, these will both be counted under ‘Mobile web and app’